Vimla Appadoo

It's Time to Redesign Design


Design is more than the end result. Design is more than making things pretty. Design is the process we go through – it’s the difference between designing something right, and designing the right thing.

In a world where UX, UI, Design, Product Design etc. are used interchangeably, it’s time to take a step back and look at what all designers have in common. We need to think about what future of design means to us, the technology industry and the career landscape as a whole. In her talk Vimla will deconstruct and reconstruct design (and our job titles) to reframe the conversation about the value of design and how to make the most out our a designers skillset.

About Vimla

As a Service Designer at DigitalBridge, Vimla is bringing her passion for Service Design and user-centred services to the forefront of tech innovation. At 21, Vim co-founded Experience Matters consultancy, winning the NHS CCG as her first client. Since, Vim has also founded Northern Collective: Women in Public Spaces, co-founded SheSaysMCR, managed DrinkaboutMCR and managed Manchester Social Entrepreneurs. She has been an advisor to the Youth Charter, the Big Youth Group and is a Regional Ambassador for the Holocaust Educational Trust.

Vim has been an advisor on international government tech missions and a mentor for various startup programmes as well as an international keynote speaker. In 2016, Vim was voted on to the Northern Power Future List, in 2018 won the Young Digital Leader of the Year award at Digital Leaders and in 2019 won the We Are The City Rising Star in the public sector and was voted as one of the Top 100 Asian Stars in UK Tech. Throughout her career, Vim has remained conscious of her decisions and focus to bringing passion into her work, to make continuous a difference.